When you’re selling an online course, competition is inevitable. However, that doesn’t mean you have to give up – there are still a number of ways you can beat your competition and sell more online courses. In order to be successful, you need to know what your competitors are doing and how you can differentiate yourself from them. By using the right tools and focusing on the right strategies, you can make sure your course sells without any trouble. In this blog post, we’ll discuss some of the most effective ways to do just that.
Step 1: Competitive analysis
Conduct a competitive analysis to learn how your competitors operate by examining their products, marketing strategy, revenue, and marketing strategies. This will assist you in identifying ways to improve your company. You may make the competitive analysis easier by researching your competitors and determining which companies are your niche’s closest and most direct competitors. After you’ve identified your immediate competitors, go to their websites and social media accounts to learn as much as you can about how they operate their business, what type of material they provide, what their major selling points are, and so on.
Step: Enroll into competitor’s course
Enroll in your competitor’s courses by going to their website. This is one of the most effective ways to learn about their company, course structure, and content, among other things. After you’ve finished the course, aim to provide even more excellent information by addressing the things they’re lacking and distinguishing yourself from them.
Step 3: Concentrate your efforts on a certain outcome
Concentrate on the outcomes that your courses will deliver to your students. Make it obvious what your course’s outcome will be. There’s a chance your competitors’ marketing strategy isn’t reflecting effectively, or they’re not providing concrete results to their pupils. As a result, it’s critical to describe what your students will acquire after finishing the courses. This will improve your conversion rate and put you ahead of the competition.
Step 4: Raise your course price
Examine the pricing of your competitors. If your competition is selling an online course for a given price, you can consider offering your course at a lower price to entice their potential customers. This appears to be a more effective approach to beat your opponent, but it is ineffective in attracting students because a cheaper course price implies a lesser quality course. Instead of competing on price, we recommend that you increase the value and price of your course.
Step 5: Gather testimonials
Look for a testimonial from a competitor. Look for favorable feedback on their social media outlets. Check to see if their reviews are reliable. After checking their social evidence, make a plan to surpass them. Because the process is time demanding, you may find it tough to acquire positive reviews at first. As a result, having a strategy in place to maximize your reviews from the start is critical.
Step 6: Sub-niche
It is critical to have a niche when creating an online course. It’s essential to stand out from the crowd when it comes to leading your competitor. You’ll need a specialty that isn’t too broad. Painting, for example, is a very popular niche, and there are various online painting classes available. As a result, you should attempt niching down your topic, i.e. focusing on a painting subtopic. You could, for example, concentrate on teaching “oil painting.” Narrowing your focus and focusing on a certain niche might help you attract the right clients and set you apart from the competition.
Step 7: Explore Alternative Promotional Strategies
Identify your competitor’s marketing strategy while doing the competitive analysis. Instead of following your competitors’ marketing methods, try something new. Find outlets that your competitors haven’t yet explored and use them to sell your online courses. Ensure that these channels are compatible with your business strategy and that your target audience uses them.
Step 8: Offer something unique
Offer something that your competitors don’t provide to their students to be ahead of the competition. Enroll in your competitor’s course and see what they’re overlooking. Are there any holes that need to be filled? Is there any vital information missing? After you’ve gone over everything, go ahead and fill in the gaps in your courses by adding anything they’re missing. Make sure you explain this to your customers effectively.
In this article, we’ve shared some effective ways to be ahead of your competitors. We’ve also provided you with some helpful tools and tips that you can use to give your online course sales a boost. If you have any questions, please feel free to reach out to us by liking, following, or commenting on our social media pages. We hope you find this information helpful!