Do you have a product to sell, but aren’t sure how to get your site found by potential customers? Have you created an online course but want to make sure it ranks high enough to be found by people who are searching for that specific topic? Have you ever wondered if there was a way for your business or website to appear at the top of search engine results and drive more traffic and sales? This blog is going to focus on SEO (Search Engine Optimization). I will walk you through how to conduct keyword research for SEO and why keyword research is so crucial.
What is SEO?
Search engine optimization is the process of optimizing a piece of online content so that search engines like Google display it near the top of the page when someone searches for something.
Why is SEO important?
SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you a competitive advantage, and increase conversions, which means more sales, more loyal customers, and more growth for your company.
How to do SEO for your online course & other content?
Enhance Your Technical SEO: Technical SEO is the element of your website that has an impact on search engine rankings. You can improve your technical SEO score by doing a few things. It’s also important to have a responsive website.
Focus on Long-Tailed Keywords: High-quality, search-intent keywords are the lifeblood of SEO. Compared to head terms, it’s easier to rank for long-tail keywords, and they convert at a rate of 2.5 times higher. To reach as many people as possible, you should create landing pages for each of your target markets.
Create Exceptional Blog Posts: Every day, millions of blog posts are published. Creating great content for your company or personal website requires three crucial things. Adjust the blog’s technical SEO, focus on long-tail keywords, and start publishing high-quality blog posts. By following these three easy steps, you may start building a fan base.
SEO can help you sell more digital products in four different ways!
- Perform keyword research: Keyword research assists you in determining your ideal keywords, or the terms for which you want your content to rank.
There are two kinds of keywords to be familiar with:
- Long-tail keywords: Long-tail keywords, on the other hand, have less competition, lower search volume, and higher conversion rates than head phrases.
For example, a search for “online classes on SEO for beginners” gives considerably fewer results — 51 million versus five billion — and is more targeted.
- Head phrases: Head terms are longer keywords with a higher search volume and a greater number of results. A search for the term “online classes,” for example, yields almost five billion results.
There are a number of keyword research tools available to assist you in determining the best keywords to target. Google Keyword Planner is one of the most popular.
- Strengthen your product descriptions: Make sure you’re writing for your readers, not search engines, while you’re crafting your content.
- Produce top-notch blog posts: In comparison to companies without blogs, those who have them generate 67% more leads. The ideal length of a blog post is between 2,100 and 2,400 words for SEO purposes. Sixty percent of bloggers publish between one and five guest posts each month, with the average being two. To optimise your blog content, you can use the free Yoast SEO plugin for WordPress.
- Optimize your website for mobile devices: Mobile devices accounted for 54.8 percent of all web traffic in the first quarter of 2021. If your site isn’t mobile-friendly, users are five times more likely to abandon it. In their mobile search results, Google is improving the rankings of mobile-optimized sites.
Ranking your website on Google search engine results pages (SERPs)
The first thing that comes to your mind when you think about ranking a website on Google search engine results pages (SERPs) is probably something like: “well, it’s pretty difficult and I should try as hard as possible”. But the truth is that everything can be achieved by following some simple steps.
Work Smart: When you start with keyword research, things start to fall into place. This stage’s keyword selection can tell us a lot about our chances of succeeding or failing as a whole. When it comes to keyword selection, the most common blunders are: choosing too broad of a keyword or one with a lot of competition.
Discover seed keywords: Seed keywords are the document’s most basic and straightforward expressions. Even if your content strategy is moderate, having a large number of seeds is beneficial. Search engines like Keyword Explorer and Google Keyword Planner are great for finding new seed keywords.
Keyword seed into keyword theme: The next step is to transform our keyword seed into a keyword theme. Keyword themes are collections of closely related keywords. To increase qualified traffic, search engines will send more visitors who use long-tail keywords. When done correctly, the outcomes are spectacular.
Leverage the competition: Find the URLs of your competitors who are already ranking for the term you want to rank for. Find all of the other keywords that the URL ranks for.
Select the appropriate keywords: Focus on keyword research and creating content around it. Finding the keyword difficulty score of your chosen keyword is one of the simplest ways to determine whether you can rank for it. Compare this figure to the terms you’ve already ranked for the most challenging difficulty score.
Create valuable content: The finest content contributes to link building, increases user engagement, and safeguards against algorithmic changes in the future.
Guess the intent: You won’t rank well on Google if you don’t satisfy users’ intent. Search Google for your keyword phrase and see what kinds of pages already rank highly enough to reach their audience.
Best result: Be the top result for your keyword query. In both form and style, match the user’s intent. Give more detailed information. Be the final click in a search engine’s optimization funnel.
Completeness: Longer content has a higher chance of ranking higher in Google than shorter content because it provides more full information. More detailed material helps Google’s job of determining what your content is “about” easier.
Modeling smart topic: You don’t need a computer farm to focus your material on a specific topic. Link to an external site if you are unable to cover a relevant subject in your article. Consider being the final link users see before they return to Google.
Authority: Google’s search quality guidelines are provided to help users understand what the firm means by “quality.”
Click-through rate (CTR): The goal is to get as many people to click on your ad as possible regardless of your position in the search results.
In order to influence your click-through rate, Google provides you with 4-5 primary levers (CTR):
On-page SEO: The goal of using on-page SEO is to assist search engines in determining if a user’s query is relevant to your website and the information on it. Google’s algorithm is constantly being updated to better understand the searcher’s intent and produce search results that fit those users’ needs.
Schema everything: Schema markup is extra content that might assist Google to understand your website, perhaps boosting your rating. Schema can assist you in obtaining a range of rich snippets for your website.
Page speed: Although website speed is only a minor ranking factor for most sites, it can have a significant impact on other aspects as well as the overall user experience. It’s nearly a need to have a mobile-friendly website, and aggressive pop-ups are sure to harm your rankings.
Over-optimization: Over-optimization results in a lack of diversity in your SEO elements. Google usually takes measures to degrade pages with over-optimized keywords. In the case of newer sites, over-optimization can be a real hindrance. Diversify rather than over-optimize.
User engagement: It’s really difficult to rank a single page for a few keywords on its own. You can develop a web of subject relevance by establishing many pages that address related (but separate) parts of your topic. This method can help your site and pages become more relevant for numerous queries.
Internal linking: A link’s structure is just as crucial as its destination. Include a link to the most closely relevant page on your website. If your links are relevant to your main topic, visitors will be more inclined to click on them.
Category pages: Category pages can be powerful strategies for boosting the rankings of your connected pages. Link equity favors and places the homepage in category pages. Creating category pages by merely listing your most recent posts or a list of relevant products is incorrect.
The 50/50 Link Building Rule: The more complex the link, the higher the value it may have. Spend 50% of your time generating and 50% advertising link-worthy content. For a variety of reasons, Google will disregard or discount connections. Don’t be scared to put in the effort to build a quality link.
Put Off Creating Content Until You Complete This Task First: Many link-building campaigns are a failure or fall short of their objectives. Creating links does not have to be a whim. Discover in advance: What kind of material gets the most links. Identifying your target audience is essential before spending significant time and effort.
Shortcut to good links: Some of the easiest opportunities to build links will also come from your competitors. Research the links from your competitors’ websites using a link-finding tool.
AutoPilot link building: Every day, thousands of “natural” links are built. The key is to create content that bloggers and journalists will want to “cite.” It can take some time and effort to get the link-building flywheel spinning for newer and less well-known sites.
Link building tactics: Link building might be difficult at first, especially if you don’t know what you’re doing. The best link-building strategy is the one you come up with. Each audience, as well as each audience’s target audience, is unique. Don’t get too hung up on a specific strategy.
Freshness is a ranking signal: Google’s ranks are continually shifting based on relevance. Keep your SEO up to date, update the publishing date, and rewrite the material every couple of years to maintain the top ranking.
Give your website a “scent” with URL parameters
An SEO-friendly URL is one that is both short and descriptive. Short and keyword-rich URLs can provide you a big competitive advantage.
Track the progress of your SEO efforts with analytics!
SEO tracking allows you to objectively determine what is working and what needs to be improved in a campaign. It allows you to clearly illustrate the value of your SEO services to clients, which enhances client retention. It also helps you track the progress of a campaign internally.
To wrap things up!
In conclusion, you can see there are many ways to rank your online course and other content. The best ways will depend on what you are trying to accomplish with your ranking efforts. This post should have helped you get a sense of the different ways you can rank your content.
If there are any other strategies that you would like to see us discuss, please leave them in the comment section below!