Slow season Course Pricing strategies_ Ways to To Pre Sell Your Coaching Courses

sell online courses

When it comes to online courses, especially those in the coaching and personal development niche, one of the biggest challenges you face is getting people to buy them before they are even created. The process of pre-selling can be a little daunting though. What if you don’t have a big following? Or what if your topic isn’t as popular as you would like? How do you even go about getting people interested in something that doesn’t exist yet? In this post, I am going to share with you some ways that you can pre sell your coaching courses without spending a penny on advertising.

Step 1. Identify your clients and try to understand them

When selling an online course, identifying your target audience is critical since it will make it easier to outline your course in a way that entices the audience to join. Identify the customer with whom you like working the most and make an effort to get deep with them. Look forward to learning about their issues and business concerns.

Step 2: Identify the common problems faced by your audience

After you’ve identified your target audience, you’ll need to describe the issues you’ll be addressing.

You can gather information in the following ways:

  • Inquire within your community: If you already have a set of clients, you can ask them about their issues and look for any common threads.
  • Inquire online communities: Post your questions on Quora, related Facebook groups, or other online forums, and keep track of how many people respond to each one.
  • Google search: Take the terms you came up with in your prior research and search for them on Google. If you get a lot of questions about your course idea or notice a lot of other businesses doing the same thing, it signifies you have competition, which is wonderful. People are eager to pay for your service if you have a competition.

Step 3: Outline your course

Outline your online course by specifying the topics you’ll be covering, the problems you’ll be solving, and the objectives your consumers will achieve as a result of taking your courses. Use this framework to inform the material on your pre-sale webpage. Make sure you have enough content on your website to make each stage apparent. Also, discuss the teaching methods you will employ. Will your content be entirely text-based, video-based, or based on seminars, for example?

Step 4: Determine the distinct advantages of your course

List the distinct advantages that your consumers will have as a result of taking your course. Try to go as deeply as possible into the benefits and write them down in bullet points. Determine the bullets that are specific to your field of expertise. Determine how your online course stands out from the competition. Determine why your consumers are eager to sign up for your course and then speak to them in their language.

Step 5: Design pre sale page

Every product needs a sales page because it assists in converting visitors into clients. Make sure your sales page has a lot of parts that are meant to guide your prospects through the sales funnel. Consider your sales page to be the introductory part for your business. Make the most of your time to persuade your visitors to click the “purchase” button.

Consider including the following items on your sales page. Every course is deserving of its own page.

Catchy headline

A good headline will attract individuals to stay on your page for a long period, whilst a bad headline will urge them to leave. Pre-sale headlines that are short and to-the-point, highlight the problem, and elicit emotion are the most effective.

Give a brief synopsis of the course

Give a brief summary of your course, including its advantages. Include action verbs and phrasing that your clients will like to make it more appealing. Keep your overview to one or two paragraphs in length. Use photographs or videos alongside the explanation to keep your customers interested in the future. To engage with guests, remember to utilize a distinct voice and tone, as boring language will turn them away.

Make a strong call to action

The call to action is what persuades your visitors to click through and pre-order the courses. To capitalize on both reasoning and emotion, use urgency and exclusivity in your call to action. Customers are more likely to convert if they believe they don’t have enough time to take advantage of an offer. The idea is to demonstrate the advantages of pre-ordering while also instilling a sense of urgency in your writing.

Showcase encouraging testimonials

Testimonials are crucial because, when compared to any other branded marketing message, social proof may convert visitors into buyers quickly. People are more likely to trust other customers than the brand. As a result, it’s critical to emphasize testimonials on your sales page.

Step 6: Email marketing

Get your presale up and running. Make a buzz about it and use it to get people to buy your courses. Launch an email campaign to pique subscribers’ interest in your course and assist you build a customer base for your new offerings.

Pre launch email

Begin your pre-sale promotion with a pre-launch email that informs people about your online course. Set a deadline for the pre-order pricing and inform your subscribers that it is only available for a limited time. Make a list of the advantages your consumers will receive from taking your course. Use a similar call to action to the one on the sales page.

Email notification

Make your reminder email look identical to the one you sent before the launch. Increase the sense of urgency. To get your idea through, use short, catchy sentences with strong verbs. Make your call to action prominent in the email, and include a FAQ section at the conclusion to address any questions your clients may have about purchasing your course.

Last-ditch email

Send a last email informing the recipient of the opportunity’s expiration. Because your clients have a limited amount of time to sign up for the course, send them a last-minute email explaining the issue. Mention that you don’t know when the course will be held again. Tell any interested clients to take advantage of the deal right away. You may even throw in a last-minute coupon or discount code to help boost sales.

Step 7: Blog Post

Another effective strategy to increase your sales is to market your courses through blogs. A blog post about presale can create interest and encourage individuals who haven’t already signed up to join your email list. You can also expand your offerings in ways that your brief emails or sales page cannot. Explain the advantages of your course and conclude with a strong call to action.

How to Promote your courses through Blogs ?

Step 8: eBook or white paper

Educative material sells online products more quickly than anything else. Making educational information available for free attracts more customers by demonstrating your expertise on the subject and knowledge in your field. You can also use an eBook or white paper as a lead magnet to get people to join up for your email list. You will persuade your listeners in either case.

Step 9: YouTube video

Create YouTube videos to reach a larger audience, as YouTube is utilized by billions of people who view billions of hours of video each month. To address a minor issue, post a few short films. In the description of each video, provide a call to action to sign up for your courses.

Step 10: Wind up your offer

Make your pre-sale offer available for a short time only. This will instill a sense of urgency in your consumers, encouraging them to purchase your courses. Only consumers who pre-ordered the courses will be able to access your offer once it is closed.

Step 11: Consider your current clients

Online presales are a terrific method to attract new clients, but they work even better with an existing audience. These are the people that are itching to get their hands on your most recent project. Remember why your subscribers joined up for your newsletter or online course. What services do you provide that are unique to your customers? Presales are a fantastic method to raise brand recognition.

Benefits of running a pre sale

  • Does not require pre-built online product
  • No wastage of time and resources
  • Testing can be started soon
  • Creates buzz
  • Boosts income stream
  • Creates list
  • Collects more data
  • You’ll feel more energized

Wrapping up!

Online coaching courses are a great way to help people learn new skills and advance their careers. If you are thinking of offering coaching courses, this article provides some tips on how to pre sell them. By following these tips, you can generate interest in your courses and increase your chances of success. If you found this article helpful, please like, follow, and comment on it.

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