The Ultimate Guide to Promoting Your Courses on Youtube

how to promote courses on youtube

In today’s world, the internet has become an important part of our lives. YouTube is one of the most popular video-sharing platforms on the internet. It has become an important part of the lives of many people and it isn’t going anywhere anytime soon. It’s the second most visited site on the internet and is used by billions of people each month to watch videos, listen to music, and more.

Also, a large number of users prefer watching videos rather than reading long articles. So, if you have a course that you want to market through your YouTube channel then you should definitely do that.

There are billions of videos watched per day and thousands of hours uploaded to YouTube every minute. With such a high volume, it’s no surprise that you might find difficulty in getting views for your videos as well as promoting your own channel.

As a course creator, it’s important to remember that the marketing plan for your course goes beyond advertising and promotion. You need to develop a strategy that allows you to reach as many potential students as possible—and to do so in an authentic and consistent way. Part of this strategy includes creating engaging content on YouTube, which can help drive traffic back to your website and increase enrollment in your course.

Nowadays, everyone can create a course and sell it online. This is why you should promote your courses so that people will buy them from you instead of someone else! To help you do this, we have created a list of the best ways to promote your courses on YouTube.

Course teaser: A teaser’s principal goal is to tease! It usually lasts no longer than one minute. Teasers mix and blend clips and dialogue from the sold-out original video. A preview is an exact replica of a scene from the episode. Teasers and previews are YouTube videos that market your online courses specifically.

Course Reviews: Create educational videos that analyze and evaluate items and services in your field of expertise.

Student/learner Testimonials: Upload student testimonials to your YouTube channel. Students who have successfully completed tests and courses on your platform can provide reviews about your platform via video. Publishing a video testimonial builds more confidence among the audience than uploading photographic testimonials.

Events: Post about any events in which your firm participates. A live lecture, a workshop, or a discussion board are all examples of this.

The nicest thing about event videos is that they show other people interacting with your brand and being interested in it, which is tough to portray in any other manner.

Free content: The greatest method to sell your paid content is to make people want to watch at least one of your lessons.

It’s critical, though, to distinguish between the paid content you sell on your site and the free ones you offer on YouTube.

Make sure that your free content provides value to your customers, but that your paid content provides even more value.

Subject Matter Expert Interviews:  Invite Subject Matter Experts to an interview and record the discussion. Your YouTube fans will appreciate the chance to learn from the pros. Especially if the Subject Matter Expert is ready to provide helpful insights and tips for common problems. Don’t forget to give the guest host the opportunity to promote their site or work while selling your eLearning course.

Monthly wrap-up: Host a recap shows that talk about what’s going on within your eLearning company. Discuss all the benefits this content will bring to online learners. You could also cover the broader subject matter, such as industry news or customer service trends.

Course Launches in Real Time: Organize a live online meet-and-greet with the eLearning course creators. Distribute invitations to your mailing list and promote the event on social media. Remember to record the event and upload it to your YouTube channel so that you can watch it afterward. Sign-up links for eLearning courses can also be utilized as marketing strategies.

Interactive FAQs: Record a quick narration, then use the description to present a list of subjects or on-screen links to relevant videos. Every link they click takes them to an unlisted video on your channel that answers the query. This allows people to skip straight to the answer they’re looking for.

How To Promote Your YouTube Channel: A Quick Guide For Beginners:

Keywords: Great SEO is the foundation of a successful YouTube channel. And great SEO begins with a thorough understanding of what consumers are looking for.

Here’s how to find a video’s Google-friendly keyword:

  • Use a tool like the Google Ads Keyword Planner to find potential keywords.
  • Google one of your options.
  • Examine each keyword on the Search Engine Results Page (SERP). Are the first-placed results videos or written content?
  • Make some changes to your keyword and try again. If you’re having problems finding video results, try adding terms like “How to” or “Tutorial.”
  • Select a term that highlights video and is relevant to your content.

Use short and descriptive titles: When users come across your material, the title is the first thing they see. It might be the last if it isn’t catchy. 

Here are some general guidelines for creating compelling YouTube titles:

  • Keep it brief and to the point: The names of the most popular YouTube videos are usually the shortest. If you don’t keep your title to 60 characters or less, some of it will be cut off when it’s displayed.
  • Include your keyword(s) in the first half of the title to prevent losing important information. The majority of internet readers concentrate on the first few words of a text and ignore the remainder.
  • Clickbait is not the same as engaging: The finest headlines either provide a clear benefit or provoke an emotional response. Although clickbait is appealing, it might harm your channel’s image in the long run.

Still, having trouble coming up with a title? The autocomplete tool on YouTube is a fantastic method to find popular keywords. Begin by looking for a specific theme or topic and seeing what titles YouTube comes up with.

Personalize your thumbnails: Thumbnails are important, perhaps even more so than titles. All videos on YouTube have automated thumbnails, although they can be fuzzy or out of focus. Create an eye-catching custom thumbnail for each video you submit to increase views.

For the greatest outcomes, we recommend following these simple “rules of thumb”:

  • 1280 x 720 pixel resolution (but any 16:9 aspect ratio should work)
  • JPG, GIF, BMP, or PNG files are acceptable.
  • Size: keep it around 2MB.
  • Use photos with a lot of contrast.
  • To increase clicks, use text and colours.
  • If possible, choose a close-up image.
  • When in doubt, choose a stock photo.
  • Maintain consistency with your existing branding.

Complete your profile: One of the simplest methods to promote your YouTube channel—and improve your SEO—is to create an interesting profile.

Here are some pointers on how to make an excellent YouTube profile:

  • Consistency is key: Use the same colour scheme, writing style, and layout as your website and other social media accounts.
  • Enhance the description of your YouTube channel: This is an excellent spot to insert keywords. Although YouTube penalises “tag stuffing,” a few keywords can go a long way.
  • Continue to attract viewers to return for more: When will you publish fresh information, and how often will you do so? Make your timetable known to your fans, and then stick to it.
  • Include your contact information: You never know who might be trying to get in touch with you. If you make it simple for them, you might be able to land some amazing collaborations.

Make your descriptions more effective: 

  • Put your keywords first in the description and title.
  • Don’t exceed the 5000-character restriction.
  • Create a “contents page” with timestamps to help readers discover the information they need.
  • Add links to playlists that are relevant (more on this later)
  • Include a few hashtags that are relevant. Before you submit, make sure you follow YouTube’s hash tagging guidelines.

Keywords might also be mentioned in the video itself. However, just like with text, people’s attention spans are short. For best results, include a few keywords in a brief introduction.

Don’t overlook metadata: When it comes to employing keywords, YouTube’s metadata rules highlight two things:

  • Be genuine
  • Quality above quantity is the way to go

These criteria apply to features such as tags and categories as well. Tags should only be used in the “tags” portion of your upload, not in the video description. Add one or two categories to assist YouTube figure out who your video should be recommended to.

Provide genuine value: The best approach to keep people engaged—and the most effective strategy to rank well in search—is to provide great content. Because YouTube’s ranking methodology favors the viewer’s experience, this is the case.

Ask yourself, “What problem does this video solve?” before you upload any video.

Is it enjoyable to watch? Will it make a difference in the lives of the viewers?

Create high videos: Even the best information can be ruined by the poor video quality. So, before you publish your content, make sure it looks professional. Use a good camera, pre-record a soundcheck, and master some fundamental editing abilities.

Engage with your audience: True involvement does not end with the development of content. The most successful YouTubers keep a close eye on their audience and engage with them on a regular basis.

Respond to all comments, positive or negative, and “heart” your favorites. Make a video response. Use analytics to discover your most ardent supporters and shower extra attention on them.

It will benefit both your viewers and your subscriber count.

Try a Q&A session: Q&A sessions with the audience are one of the most efficient ways to foster community. Request questions from your subscribers through comment, email, or Twitter. Then make a video to respond to them.

You’ll increase watch duration, view counts, and engagement by demonstrating to your audience that they matter. Plus, when you’re out of new content ideas, Q&As can come in handy.

Organize contests: Another wonderful technique to engage your audience is to run a contest. You may collect user statistics, encourage likes or comments, and gain subscribers with just one video.

However, here are some quick takeaways:

  • Begin with a specific aim in mind.
  • Observe the contest’s rules and limits on YouTube.
  • Choose a prize that your audience will appreciate.
  • Use additional social media channels to expand your reach.
  • Use a tool for YouTube.

Participate in community activities: Finding your specialty and growing a following within it is the key to success on YouTube.

Subscribing to channels with a comparable audience to you is a good idea. Their stuff is worth watching, liking, and sharing. Leave helpful comments on their videos or mention them on your own.

This will not only offer you a better idea of what your competitors are up to, but it will also help you reach out to new audiences.

Collaborate with brands: Another strategy to increase your reach is to form brand collaborations. When you’re stuck on ideas, they can also assist you in creating new content.

However, there is one golden guideline that any successful collaboration must follow: be genuine.

Find brands that reflect your personality as well as the needs of your target audience. Is it logical to collaborate with them? Will it be useful to your audience?

If you don’t find what you’re looking for, keep looking. Videos that aren’t authentic can cause more harm than good.

Obey community rules: Due to an increase in the number of underage users, YouTube is cracking down hard on unsuitable content.

Don’t put anything on the internet that is inappropriate for children to access. Your video will be flagged and removed from YouTube’s recommendation feature if this does not happen. Check the community guidelines first if you’re ever unsure.

Come up with a sequence: Consistency pays benefits in the long run. Post videos on a frequent basis to keep your visitors coming back to your channel.

For maximum results, name your series with a catchy, keyword-friendly name. Create a distinctive thumbnail for each video in the series to give it a consistent appearance and feel.

Build playlists: Playlists are a great method to attract more people to watch your material all at once. This is due to the fact that these collections are rather addictive. The next video starts as soon as the previous one finishes.

Discoverability is also aided by playlists. A playlist’s videos are more likely to show up in YouTube’s Suggested Videos column. Furthermore, playlist titles are an excellent spot to include keywords.

Go live: The most popular live streaming platform is YouTube. Use this to your advantage by providing content that truly engages viewers.

Live webinars, Q&A sessions, and events all work well. Another fantastic method to get motivated is to watch YouTube Live.

Include a call-to-action: Make the most of your hard-won audience by including an engaging call to action in your video.

Perhaps you want to encourage your audience to like or share your video. Perhaps you’d like them to visit your website. The strongest CTAs are always clear, engaging, and urgent, regardless of the “ask.”

In-stream advertising on YouTube now has a new call-to-action extension. However, there is a slew of free options for including CTAs in videos:

  • Direct Host-Mentions: Look the camera in the eyes and tell the audience exactly what you want them to do.
  • Video description: Invite visitors to leave a remark, share, or like your video in the description itself.
  • End Cards / Screens: At the beginning, middle, or end of the video, add a customisable screenshot. Your CTA will have more impact with these effective visual signals.

Promote your channel across several platforms: To establish a community around your channel, reach out to those who aren’t on YouTube. Consider including videos in your blog, email newsletter, and other social media channels.

Promote your channel as a whole, rather than simply your videos: Make the most of it by marketing both your channel as a whole and your individual videos. Encourage people to sign up for your newsletter and link to your account whenever you can. Your videos will rank higher in YouTube and Google searches as a result of this.

Make the most of the festive season: Anticipate what people are looking for to gain some extra attention. Use holidays, popular films, and current events to create relevant material. You’d be shocked at how effective this method is!

Always include evergreen videos in your mix of hot content: Upload a few classic videos that your viewers will want to watch again and over again. How-to manuals, tool and resource lists, stat collections, tip roundups, and other types of evergreen content are all popular.

This type of evergreen content can rank well for years, resulting in increased visitors and SEO.

Discover what works for you: YouTube’s metrics are quite useful. Make good use of them!

Take a deep dive into your data to have a better understanding of your audience. What are their ages? What languages do they communicate in? What types of videos do they prefer? Use this data to produce material that reflects their true passions.

We also have a whole blog post about Master SEO & Rank Your Online Course and Other Content

How to Make Sure Your YouTube Courses Drive Traffic Back to Your Website?

You won’t receive the results you want no matter how wonderful your YouTube online courses are if they don’t link to your website or product.

It is important that you follow these steps in order to make this happen:

  • Make a strong call to action (CTA)
  • Make use of the cards and close the screens
  • Create a message that is both clear and compelling.
  • As much as possible, integrate your brand.
  • Request that people subscribe to your YouTube channel.

There are many different ways to promote your courses through your YouTube channel. In this article, we’ve provided some tips that will help you increase the number of subscribers for your channel and lead more students to enroll in the courses you offer. We hope these tips have been helpful! If there is anything else we can do for you, please let us know in the comment section or by visiting our website today.

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